Recommendations Configuration Examples

Overview

For each core page type, below are examples of treatments that closely align with our documented best practices.

Home Page

Highlights:

1. Personalized recommendations “stack”.
2. Themed placements with transparent messaging, and making it clear why most products are being recommended.
3. Prices removed so as not to force upfront consideration of affordability.
4. RVI breadcrumb in footer.

   

   

   

   

1. Curated feel with single (personalized) recommendations placement due to high-end merchant.

2. "Let’s get personal” prompt to view more personalized recommendations on a separate page.

3. RVI breadcrumb in footer (not pictured).

   

   

   

Search Page

Highlights:

• Positioning consistent with recommendations priority on Search page.

• Strategy message references search term(s).

  

  

Category Page

Highlights:

1. In-category recommendations based on the customer’s browse history.
2. Vertical placement used to position recommendations higher up on page.

   

Item Page

Highlights:

1. Stacked similar items and cross-sell placements with prompts (“see more personalized picks”) to take customer to personalized page.

2. Recommendations do not obstruct salient product info.

3. Persistent RVI placement docked to the right side of the page.

   

   

1. FBT-type cross-sell placement enabling items to be added to cart without leaving the current page (through Quickview).
2. Highly visual recommendations (that is, large images) as is appropriate for vertical.
3. RVI placement at bottom of page (not shown).

   

   

1. Bundle/cross-sell placement displaying compatibility-matched, incremental buys.

2. “Highlights” summary of salient product features prior to recommending alternative items.

3. Bottom-of-page placement (not pictured) recommending products based on the customer’s browse history.

   

   

Add to Cart Page

Highlights:

1. Ability to add items to Cart from current page.

2. Cross-selling of incremental, noncompetitive buys.

3. Reduced number of products to avoid choice paralysis.

4. Strategy messaging leverages brand authority.

   

Cart Page

Highlights:

1. Recommendations positioned to not obstruct checkout flow.

2. Quickview enabling Cart incrementation without leaving the page.

3. Reduced number of placements and products to avoid choice paralysis.

   

1. Recommendations positioned to not obstruct checkout flow.

2. Ability to add to cart without leaving current page.

3. Items are relevant incremental buys; not competitive with Cart contents.

4. Reduced number of placements and products to avoid choice paralysis.